15 Best Places to Buy Sex Toys in 2025

You can rely on Instacart and Grubhub when you’re craving tacos—but what do you do when you have a spicier yearning? By allowing you to purchase pleasure products straight from the sofa or subway, the best places to buy sex toys online offer a quick and convenient way to get yours. And, while using sex toys isn’t something to be ashamed of, the anonymity of internet shopping (plus the joys of discreet packaging) can be a bonus too.

But deciding which site to buy from can be overwhelming, especially if you’re new to sex toys. To make it easier, I put together this list of sex toy sellers that have earned my trust over my 10-plus years of experience reviewing toys and lubes for SELF. Find the best places to shop for every budget and preference below.

Our top picks

Best Overall: BabelandRunner-Up: NordstromBest Luxury Pick: LeloWidest Selection: LovehoneyBest Value: UnboundBest Curated Selection: RevolveBest for Beginners: DameBest for Couples: We-VibeBest Vibrators: JimmyJaneBest Suction Toys: WomanizerBest Overall: Babeland

Le Wand

Petite Mini Rechargeable Massage Wand

Since 1993, Babeland has provided queer-inclusive, pleasure-centric, shame-free sex education alongside a huge selection of toys. What sets it apart from other online sex toy retailers is its product descriptions. You’ll find skimmable lists of perks and features, tips from sex educators about how to use each toy, and every spec you’d ever need to know (think: size, volume, power source, material, and more).

Whether you’re looking for a budget-friendly vibe, a beginner dildo, or you’re ready to invest in a luxury toy, Babeland has it. The Je Joue Ily Pebble is one of my top picks—it has a palm-friendly shape (or can be used as a hands-free, lay-on vibrator). When it comes to wands, I recommend the Le Wand Petite, which has an impressive 10 speeds and 6 vibration patterns. Babeland also carries two of my personal favorite vibrators, the FemmeFunn Ultra Wand and the Biird Gii.

Runner-Up: Nordstrom

Goop Wellness

Double-Sided Wand Vibrator

You already shop for shoes, activewear, and beauty at Nordstrom—why not add a sex toy to your cart too? The brand has some seriously great options to choose from, including Maude’s Vibe and Lelo’s Sona 2 (both of which we’ve recommended previously). Also worth a spot in your rotation: the Zee, a tiny bullet vibrator that won’t take up too much space in your nightstand, and a chic, double-sided wand vibe from Goop.

When you shop at Nordstrom, you’ll unlock major perks like free standard shipping and discreet packaging. FYI: Purchases from Nordstrom’s sexual wellness section aren’t covered by the store’s 30-day return policy—all items are final sale.

Best Luxury Pick: Lelo

Sculpture or sex toy? Lelo’s high-quality options are equal parts elegant and user-friendly. We’re big fans of the Soraya 2 Rabbit, Dot Cruise Pinpointed Stimulator, and Ora 3 vibrator for their non-vibrating handles with loops that make them easy to maneuver.

But it’s the Lelo Gigi 3 that takes the cake. It’s curved, with a flat, wide tip that can cover the entire G-spot. Plus, it has eight settings, can connect to an app on your smartphone, and has intuitive buttons (so switching the intensity up just takes a few seconds). And did we mention it has a two-hour battery life?

If you have your eye on two (or three, or four) toys, sign up for Lelo’s mailing list to get notified about discounts—the brand regularly runs sales and also offers free shipping.

Widest Selection: Lovehoney

B-Vibe

Vibrating Snug Plug

Fifty Shades of Grey

Greedy Girl G-Spot Rabbit Vibrator

Njoy

Pure Wand Stainless Steel Dildo

Lovehoney

Beginner’s Unisex Strap-On Harness Kit

For options on options, look no further than Lovehoney. Beyond basic vibes, the brand stocks its own products (like the Greedy Girl rabbit vibrator, inspired by Fifty Shades of Grey) and some of our favorite butt plugs (like the vibrating Snug Plug). We’d also be remiss not to point out the Njoy Pure Wand, a bestselling stainless steel dildo, and the Beginner’s Unisex Strap-On Harness Kit, which comes with everything you need to try pegging.

Best of all, Lovehoney accepts returns within 30 days of purchase. Plus, they offer student discounts and regularly run sales on all kinds of pleasure products.

Best Value: Unbound

Unbound

Gemini Dual-Ended Glass Dildo

Unbound

Puff Compact Suction Toy

Unbound’s bright, sleek sex toys are ideal for beginners on a budget. No veiny, realistic dildos here—just the Pogo and Gemini, two simple standouts. While the silicone Pogo has a suction cup on the bottom (for sticking to the tub or shower wall, perhaps?), the glass Gemini was made for temperature play.

Also worth mentioning: the bestselling Bender, a flexible vibrator with a whopping 10 speeds and patterns, and the Puff, a tiny suction toy that delivers powerful, targeted sensations. Shipping is free for all orders over $69 (so get shopping!).

Best Curated Selection: Revolve

Smile Makers

Sweaty Orgasmic Manifestations Candle

Smile Makers

The Ballerina

Come for the cute ’fits, stay for the Orgasm Manifestation Candle. While Revolve doesn’t offer a ton of options, they do carry some truly great vibrators, cock rings, and other pleasure products. But that keeps the selection process fun, rather than overwhelming.

To take even more guesswork out of your shopping spree, start with my top picks: Lelo’s Tor 3, Smile Maker’s Ballerina (highly recommended for grinding), and Maude’s Spot.

Best for Beginners: Dame

New to Dame sex toys? You’re in for a treat. Since 2014, the brand has been making sleek, meticulously engineered sexual wellness products with intuitive designs. Two of the brand’s vibrators—the Pom and Dip 2.0—have won major points with experts, who’ve suggested them to SELF for beginners.

Since trying the just-launched Dame Min, I’ve been recommending it to everyone, whether you’re looking for a solo session savior or a couples’ sex toy. It has everything you could want in a wand vibe: A body-safe coating, easy-to-press buttons, and a long handle for better reach. Haven’t tried a finger vibrator yet? You may as well add the Fin to your virtual cart too—it’s tiny, but mighty (and can be a great intro to using toys with your partner, if you never have before).

Best for Couples: We-Vibe

We-Vibe

Pivot Vibrating Penis Ring

Bruce and Melody Murison founded We-Vibe in 2003 with a mission to design pleasure products specifically for couples. Their first product was a wearable, C-shaped vibrator—now called the Chorus—that curves from the vagina around to the clit, delivering hands-free vibrations to both partners. (Pro tip: The latest version also wears well under the wearer’s harness during strap-on sex.)

These days, We-Vibe has a whole catalog of toys for couples, including options for long-distance lovers—nearly all of their products can be controlled by the We-Vibe app, even across state lines. I recommend the Melt 2 for those looking for a clit-sucker that’ll fit seamlessly between two bodies during missionary sex, and the Pivot for a beginner-friendly cock ring. Meanwhile, the Tango X is a waterproof bullet vibe that experts have called out for its perfectly angled tip (use it on nipples, penises, or clits).

Best Vibrators: JimmyJane

Jimmyjane

Reflexx Rabbit 1

Jimmyjane

Solis Ascend 2 Pro

For over two decades, JimmyJane has been making vibrators that deliver impressively rumbly sensations. While some toys can only make buzzy, surface-level vibrations that can have a numbing effect, JimmyJane’s motors go deeper—they’re one of my top picks if you often struggle to reach a truly intense orgasm.

The brand has won several awards for their elegant and ergonomic toys, but the Form 2 and Solis Ascend 2 Pro stand out from the rest. Both have JimmyJane’s unique dual-tip design, which surrounds the external clit with rumbles from all sides. Into rabbits? Try the Reflexx Rabbit 1, which warms up and has a flexible shape for the perfect fit. And last (but not least), the Ascend 3 is a small, flat vibe that can easily slip in your underwear or between you and a partner. It even has its own remote.

If you’re new to vibrators, consider taking JimmyJane’s Match Quiz—it’ll give you personalized recommendations.

Best Suction Toys: Womanizer

Womanizer has been the go-to brand in the clit suction space since launching their namesake product in 2014. These toys use air technology to recreate the sensation of oral sex, sans a partner. So which to test first? The Premium 2 stands out with its Smart Silent setting (which puts the toy into standby mode when it’s not touching your skin) and multiple nozzle sizes. Frequent travelers may prefer the Liberty, which is compact and has a case with magnetic closures that won’t pop open in your carry-on or suitcase.

Last year, the brand debuted its first-ever vibrator, aptly called the Vibe—it’s our pick for the best clitoral vibe out there. It’s curved to cup your entire vulva, transmitting whisper-quiet vibrations across its entire surface area. And for a two-in-one toy, there’s the recently-launched Enhance. We like that it’s waterproof, has over 30 settings, and can be used as a vibe, a clit sucker, or both at the same time (it’s up to you!).

More great options

There are still plenty of other places to shop! These retailers sell even more sex toys, lube, and other necessary accessories.

Good Vibes

Romp

Juke Vibrating Penis Ring

Pjur

Back Door Silicone Anal Lubricant

Good Vibes has been helping people get off since 1977. While the brand carries a grade-A assortment of sex toys, its assortment of anal and penis toys is tops. Check out the budget-friendly Romp Juke, and pick up a can of Pjur’s Back Door Silicone Anal Lubricant to make your back door sessions all the more enjoyable.

Other picks we’ve highlighted here include the Kalii Glass Dildo—it’s shaped specifically to reach the G-spot—and the classic rechargeable Magic Wand vibrator.

Ulta

Foria

Intimacy Sex Oil with CBD

Foria

Intimacy Melts with CBD

Crave

Vesper 2 Necklace Vibe

It’s easy to miss the orgasm enhancers among Ulta’s skin care and makeup, but they’re worth a closer look. There’s Foria, a wellness brand that makes sexual and menstrual health products infused with CBD—their sex oil can be used as a massage oil or as lube (as long as you’re not using a latex barrier, which oil can break down). We also like their Intimacy Melts, fact-acting vaginal suppositories that provide some extra slip and glide.

Meanwhile, JoyLux makes products for those in perimenopause and menopause. The brand’s Let’s Spin Intimacy Gel “soothes and nourishes to calm irritation and promote comfort,” board-certified ob-gyn Sarah de la Torre, MD, previously told SELF. “It also washes off easily and won’t leave any residue on your skin or sheets,” she adds. And we had to call out the Vesper 2 Necklace Vibe—how chic?

SheVibe

Liberator

Humphrey Toy Mount Sex Pillow

Cute Little Fuckers

Starsi Vibrator

Nu Sensuelle

Point Plus 20 Function Bullet Vibrator With Textured Silicone Tips

Le Wand

Stroke Penis Play Attachment

SheVibe may not be as big as some other brands on this list, but it’s a top toy shopping stop for those in the know. Since its launch in the summer of 2006, it has carried tried-and-true favorites (like the Magic Wand and nJoy Wand), alongside newer inventions from less mainstream brands like Uberrime, SportSheets, Tantus, and Kink Labs.

Some of our perennial favorites include a sex pillow with space to mount a toy; an adorable, starfish-shaped grinding vibrator; and a bullet vibe that comes with interestingly textured silicone tips. The brand also carries a silicone attachment that slips onto a wand vibrator to instantly transform it into a penis stroker (just make sure to lube up before you use it).

SheVibe’s site is very well organized, so if you’re not sure where to start, I recommend browsing each category and seeing what piques your interest. A tip: There are plenty of beginner-friendly kink toys like satin blindfolds, Velcro cuffs, Wartenberg wheels, and nipple clamps to explore.

Anthropologie

Smile Makers

The French Lover Vibrator

Turns out, you can buy a bedside buddy at Anthropologie too. The brand’s curated collection includes the French Lover Vibrator and the Sila Cruise clit sucker. They’re no bigger than a deck of cards and feature travel locks, making them ideal additions to your carry-on. And check out Dame’s Aer, a more subtle sucker that’s ideal for anyone who’s super sensitive.

Anthropologie also carries a handful of lubes and arousal serums courtesy of Dame, Uberlube (our top pick for anal play), Maude, and more. (My favorite: Woo’s Coconut Love Oil, which is a sex lube and a massage oil in one.)

Bellesa Boutique

Bellesa Boutique’s toys and resources are aimed at busting sex toy shame and stigma (a mission we can totally get behind). When it comes to their offerings, we like the Demi Wand, a tiny, 4.8-inch long wand vibrator that the brand launched together with Demi Lovato. Also, check out the Flutterwand, with a tongue-like, rotating tip, and the Thump, which provides a unique, tapping sensation on the clit.

Another can’t miss, fan-favorite: The AirVibe Pro, an updated version of the brand’s first-ever toy. One side uses suction to target the clit, while the other curls into and vibrates against your G-spot. It’s quieter and slightly stronger than the OG, plus it comes with a remote control for easy adjustments mid-session.

Unlike many retailers, Bellesa Boutique has a 10-year warranty—so if your toy dies within a decade(!), they’ll replace it. And if you have any issues outside of that period, you’ll be provided with a 50% discount that can be used towards any Bellesa product.

Related:

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