Buzzapp Master 
Spring is traditionally a time for fresh starts and new beginnings – and a whole load of new fragrances hitting the shops, as well as some existing classics. To help you to point your nose in the right direction, here are my favourites that are worth sniffing out, from new versions from household brands to niche perfumers creating truly stand-out scents.
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16 best perfumes for spring 2025 Floral Marc Jacobs Daisy Glow Eau De Toilette, £67 for 50ml from The Perfume Shop
The latest Marc Jacobs Daisy scent smells as good as it looks
(Image: Marc Jacobs)
Nothing marks the arrival of spring quite like a new Marc Jacobs Daisy fragrance blossoming into the shops, and the limited edition Daisy Glow is like a ray of sunshine on a grey day. With sunny notes of marigold, sweet orange and vanilla, it’s a floral that is certain to put a smile on your face and a spring in your step.
Kenzo Flower Ikebana Indigo Eau De Parfum, from £78 for 40ml from The Perfume Shop
Inspired by Japanese indigo dye
(Image: Kenzo)
This spring, Kenzo perfumes are leaning away from their signature red poppy and towards the colour blue – indigo blue, to be precise – the dye which has been used to tint Japanese fabric for centuries, and which is celebrated here. Iris gives the floral notes a delicate finish, enhanced by matcha tea and blue vanilla.
Parfums de Marly Valaya Exclusif Eau De Parfum, £165 for 30ml from Selfridges
A luxury fragrance brand that’s a favourite with celebs
(Image: Parfums de Marly)
If any perfume perfectly epitomises the ‘quiet luxury’ trend, it’s this new scent from Parfums de Marly. At its heart is a bouquet of white flowers, while almond, vanilla and sandalwood give it a clean and cosy ‘skin scent’ vibe that brings to mind oat-milk lattes, bouclé sofas and cashmere throws.
Kenzo Flower Ikebana Mimosa Eau de Parfum, £78 for 40ml from The Perfume Shop
With notes of sesame, kumquat and hinoki wood
(Image: The Perfume Shop)
Another from Kenzo arching gracefully on your dressing table like a spring of mimosa flowers swaying in the breeze on a spring day, you’ll detect hints of sesame, kumquat and hinoki wood (known for its stress-reducing properties) in this light, bright scent. Its ingredients are 91% from natural origin, too.
Givenchy Irresistible Very Floral Eau de Parfum, from £69 for 35ml from Lookfantastic
For floral fans
(Image: Lookfantastic)
This isn’t just a floral perfume; it’s a very floral perfume, which sees Irresistible’s usual rose notes combined with even more flowers: Centifolia rose from the perfume capital Grasse in France, Madagascan ylang ylang and Indian jasmine sambac. It’s a sparkling bouquet that hints at sunnier days ahead.
Jimmy Choo Blossom Special Edition Eau de Parfum, £58 for 60ml from Boots
Jimmy Choo Blossom Special Edition Eau de Parfum
(Image: Jimmy Choo)
Although undoubtedly smelling of flowers, this easy-to-wear eau de parfum dabbles in the other fragrance families with notes of frangipani, exotic fruits and rich sandalwood. Let’s call it a sweet/fruity/woody floral, dressed up in a bright new bottle.
Fresh & Other Stories Paper Blossom Eau De Toilette, £32 for 50ml from & Other Stories
& Other Stories makes great high street scents
(Image: & Other Stories)
This fashion editor favourite store is fast becoming the go-to for high street fragrances that look and smell much more expensive than their price tag. Paper Blossom – a blend of green pear, blue agave and violet inspired by crisp early mornings and blooms starting to unfurl – is perfect for this time of year.
Issey Miyake L’Eau d’Issey Eau De Parfum Intense, from £61 for 50ml from The Perfume Shop
Inspired by the ocean and sea plants
(Image: Issey Miyake)
Issey Miyake is famous for its aquatic scents, and smelling this new, more intense, iteration is like diving straight into the ocean. Centred around the underwater plant Neptune grass along with light floral notes, it’s refreshing, green and minerally, while 91% of its ingredients are of natural origin.
Fruity Phlur Golden Rule Eau De Parfum, from £29 for 9.5ml from Space NK
A new beauty team favourite
(Image: Phlur)
If you think perfumes with fruity notes always mean super-sweet and sticky, think again, with this statement new offering from Phlur. It delivers a big hit of mandarin, pink pepper, coconut milk and orange flower that’s warm, luxe and utterly irresistible. If the jazzy gold bottle doesn’t win you over, the first spritz certainly will – it’s got the whole beauty team obsessed.
Molton Brown Bluebell & Wild Strawberry Eau De Parfum, from £18 for 7.5ml from Molton Brown
Molton Brown makes gorgeous EDPs
(Image: Molton Brown)
Molton Brown is more than just the go-to place for posh soap. Its eau de parfums are well worth sniffing out, and this scent is like a William Morris print in olfactory form. Wild strawberry blends with an earthiness inspired by a stroll through a forest carpeted in bluebells.
Aerin Mediterranean Honeysuckle Figue Eau De Parfum, £108 for 50ml from Estée Lauder
Inspired by the Med
It may only be March, but Aerin is already whisking us away to sunnier climes with this limited edition EDP – to the Med, in fact, where summer afternoons are best spent lazing about in blooming gardens and tucking into freshly plucked figs. It’s a warm, juicy, pretty perfume for those who like fruity-floral combos.
Gourmand Yves Saint Laurent Black Opium Over Red Eau de Parfum, from £72 from Boots
The original notes of black coffee and vanilla have been combined with juicy cherry and mandarin
(Image: Boots)
Black Opium is famous for its sensual black coffee and vanilla notes, and in this EDP they’ve been blended with juicy cherry and a squeeze of mandarin to create a sweet spin on the original. It’s like a grown-up Dr Pepper in a spritz.
Marc Jacobs Daisy Love Pop Eau de Toilette, currently £62.05 for 50ml from Sephora (usual price £73)
Marc Jacobs Daisy Love Pop Eau de Toilette
(Image: Marc Jacobs)
Pistachio is still a huge trend in the perfume world, and Marc Jacobs has reinterpreted that in Daisy Love Pop. This woody gourmand combines the creamy green nut with notes of raspberry, chantilly cream and driftwood, whipped up into a delicious concoction.
Statement scents D.S. & Durga Black Magenta Eau de Parfum, £229 for 100ml from Liberty
With addictive notes of pineapple, amber and tobacco
(Image: Liberty)
Dust off your dancing shoes and amp up your eyeliner as D.S. & Durga is taking you for a night ‘out out’ in New York City with this scent, a dark fruity fragrance. Describing itself as “a little bit trashy, a little bit classy”, it’s a heady swirl of pineapple cocktails, magenta flower, black amber and tobacco.
Moschino Toy 2 Pearl Eau de Parfum, from £46 for 30ml from The Perfume Shop
Cute bottle, cute fragrance
(Image: The Perfume Shop)
Perfume bottles don’t get much more eye-catching than this cheery little bear, coated in mermaid-coloured chrome for Moschino’s latest iteration of its Toy fragrance. The juice inside has some quirky notes too: lemon sherbet, oregano and sand (think Paradise Island rather than Blackpool Beach).
The Merchant of Venice Maria Callas Eau de Parfum, from £136 form 50ml from Selfridges
To celebrate what would be the opera singer’s 100th birthday
(Image: The Merchant of Venice)
Created with the Maria Callas estate, this elegant and feminine perfume reflects the multifaceted life of the opera singer known as ‘La Divina’ to celebrate what would have been her 100th birthday, hitting high notes of black pepper, blackcurrant, rose and cedarwood. Look out for the biopic starring Angelina Jolie in the title role.
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