Buzzapp Master 
The new series of Love Island is officially back for 2025, and we couldn’t be more thrilled. Signalling the start of summer, in our view, we can’t wait to see some fresh Islanders on our telly. And naturally, the girls are already dishing out some serious style moments with their swimwear choices.
Given that swimwear makes up about 75% of all the outfits on the show, it’s no shocker that the girls have brought their A-game. And there is one retro-inspired trend dominating our screens for the first episode.
The trend we’re talking about is O-ring bikinis and swimming costumes. This design detail involves gold or silver rings that connect fabric together, typically placed at the chest, hips or shoulder straps.
This trend soared in popularity in the ’70s and has made a strong comeback in recent years. And this year, all the girls seem to be opting for trendy metal accent swimwear, reports the Mirror.
If you fancy copying this trend for the summer months, we’ve found where to shop the exact Love Island looks plus similar styles.
Sophie Lee
Tonight’s sneak preview shows Sophie Lee sporting a red O-ring bikini
(Image: Instagram @loveisland / Amora Swim)
Love Island’s socials have posted a sneak peek of tonight’s episode, the first of the new season and contestant Sophie Lee can be seen sporting a stunning red O-ring bikini from Adora Swim. This set is on the pricier side at £85 alone just for the bikini top, so we’ve found an alternative you can shop as well.
SHOP EXACT: Bikini top, £85 here, and matching bottoms, £75 here, both Adora Swim.
SHOP SIMILAR: Triangle bikini top, £15 here, and matching bottoms, £14 here, both PLT.
Sophie’s promo bikini is so affordable
(Image: Instagram @loveisland / ITV / Amazon)
Sophie’s exact bikini from her Love Island promo snaps can be found on Amazon for a budget-friendly £20.99. While it doesn’t have the ’70s ring detail, this bikini has a noughties touch with a diamante heart feature at the bust and hips.
It seems red is Sophie’s colour!
SHOP EXACT: Heart detail bikini, Amazon, £20.99 here
Helena Ford
O-ring bikinis have taken over the Love Island villa this year
(Image: Instagram @loveisland / ITV / Adora Swim)
29 year old Helena Ford is another Islander who chose the stylish bikini trend for her promo shots. She’s wearing a Royal blue ring bikini set, also from Adora swim.
We adore how the textured gold rings elevate the bikini and make it a statement piece.
SHOP EXACT: Bikini top, £85 here, and matching bottoms, £75 here
SHOP SIMILAR: Drawstring bikini, Amazon, £22.50 here
Megan Moore
Megan makes a statement first impression in a vibrant turqoise one-piece
(Image: Instagram @loveisland / Amazon)
Megan Moore is one of the few girls to choose a one-piece swimsuit for the first episode, but she’s still joining in on the O-ring trend with her turquoise blue costume. We can’t find where Megan’s exact piece if from, but we’ve found a similar and affordable alternative on Amazon.
SHOP SIMILAR: Women’s swimsuit, Amazon, £12.99 here
Megan Forte Clarke
We’ve found an alternative to Megan’s teal blue bikini
(Image: Instagram @loveisland / Ego)
Musical theatre performer Megan Forte Clarke deviated slightly from the O-ring detail and opted for gold swirl detailing for the first episode instead. We’re not sure where the exact teal blue bikini comes from, but we’ve found an equally stunning one from Ego.
GET THE LOOK: Triangle bikini with ring detail, available for £26 here
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