Buzzapp Master 
Boden has just released a new summer collection and we’re obsessed with every look. The popular fashion brand, which is loved by celebrities like Susanna Reid and Emily Atack, has made it easier for shoppers to bag one of its recent arrivals by running a discount code.
When applying Boden’s current offer to any of its latest styles, customers will be able to get a generous 15% off the original price. The code: JM7D only applies to new womenswear items and won’t be running for much longer.
It means fashion fans can save on the popular Eloise Tiered Jersey Dress in the new Foxglove Purple colourway. Beautifully designed, this V-neck number boasts a fit-and-flare silhouette, finishing at low calf. It has cap sleeves for upper arm coverage, while side pockets provide space for small essentials.
Read more: Rochelle Humes stuns in £35 summer jumper from Next that’s hailed as ‘gorgeous’
Read more: Emily Atack’s go-to summer Boden maxi dress that flatters bigger busts is perfect for holidays
Originally priced at £76, the Eloise Dress is now available for £64.60. To get the saving, shoppers need to use the discount code JM7D at checkout.
This effortless frock features a breezy neckline and a cinched waist, flattering the frame while keeping the wearer cool on warm days. The dress has been praised for being ‘super comfy’, with one person saying it ‘fits amazingly’.
Eloise Tiered Jersey Dress
With a swishy skirt, V-neckline and cinched waist, this summery frock looks as comfortable as it is stylish.
The Eloise Dress is available in petite and regular lengths and comes in sizes four to 22, allowing buyers to find their perfect fit with ease. This effortless style also has a swishy skirt, perfect for holidays and summery outings.
A similar frock we found from Next is the Plum Purple Twist Short Sleeved T-Shirt Summer Dress, costing £24. Cut from breathable cotton with a crewneck collar, twist detail at the waist and a midi length, this casual piece is ideal for everyday wear.
Principles’ Purple Twist Detail Wrap Dress is currently down to £32.50 on Debenhams, reduced from £65 – a saving of 50%. It has a twist detail at the waist, short cap sleeves and a midi-length skirt.
The Boden dress comes in petite or regular lengths
(Image: Boden)
Boden’s Eloise Tiered Jersey Dress is already going down a storm with shoppers online, boasting plenty of five-star ratings from 35 reviews. One delighted customer said: “It fits great in the bust and waist, very flattering shape. Will be perfect for grad parties! I may order in a different pattern too!”
A second added: “This dress hides flaws, the material perfectly drapes and it’s cut and in a way that is most flattering, even if you have ample hips and bottom!”
Someone else hailed it as the ‘perfect summer dress’, adding: “Looks good with any shoes, too!” But some reviewers weren’t happy with the neckline.
One said: “Love the fabric, nice quality, excellent weight, love the cut, very cute and flattering, absolutely too low cut in the chest area, can’t wear anything this revealing without a shirt or tank top underneath.”
Another person agreed, saying: “Gorgeous dress fits beautifully and very flattering, however, the neckline was far too low for me and I did have to make a slight alteration to it. Other than that I love it.”
Story Saved
You can find this story in My Bookmarks.Or by navigating to the user icon in the top right.
GIPHY App Key not set. Please check settings