Buzzapp Master 
If you thought Eurovision was all about sequins and show tunes, you’re in for a surprise. This year, Sweden’s entry is turning up the temperature (literally). Their song, Bara Bada Bastu (which loosely translates to ‘just take a sauna’), is an ode to steam, sweat and Scandinavian self-care. And guess what?It’s already having an impact.
Searches for home saunas are heating up like a geyser, with the term ‘home sauna’ averaging 33,100 Google searches per month in the UK. And with Eurovision airing tonight, that number is set to soar, with retailers like Amazon and Argos preparing for a sauna sales spike. In fact, Amazon is already seeing popular models flying off the shelves, so if you’ve been considering some heat therapy for your bedroom or bathroom, now might be the time to snap one up before they’re all gone, reports the Mirror.
So, why the sudden sauna craze?
Saunas are credited with boosting circulation, reducing stress and easing sore muscles
(Image: Getty)
It’s not just Eurovision fuelling the trend. Infrared and traditional home saunas have quietly become one of the biggest wellness trends of 2025. Think of them as the new Peloton, but hotter (and quieter for your downstairs neighbours). Celebrities are also jumping on the bandwagon, which has helped to generate buzz.
Jennifer Aniston swears by infrared sessions to help her relax after long filming days, while Gwyneth Paltrow’s Goop-approved approach to wellness includes sauna rituals as part of her detox routine. Even Harry Styles is rumoured to have one hidden away in his L.A pad.
Why all the fuss about saunas? They’re known for enhancing circulation, reducing stress, soothing aching muscles and even improving sleep. Plus, they offer a perfect ‘me-time’ opportunity– no phone, no distractions, just sweat and silence (or perhaps a Eurovision-themed playlist?).
Fancy a home sauna? Here are three ways to get steamy at home If Eurovision has you dreaming of a Scandi-style sweat session, we’ve gathered three fantastic home sauna options at three different price points – whether you’ve got a spare grand or just some floor space and big wellness dreams.
You can opt for an infrared sauna, which uses light to directly heat the body, promoting deeper tissue penetration and detoxification at lower temperatures, or a more traditional dry heat sauna (Finnish), which warms the air around you, creating a more intense, sweat-heavy environment that boosts circulation and helps relax muscles faster.
Budget buy: Amazon Polar Recovery Sauna, now £199 (was £239.99)
Amazon Polar Recovery Sauna
(Image: Amazon)
This delivers spa-level relaxation straight to your doorstep– no tools, no fuss. Designed to pop up in minutes, it’s perfect for home use or travel, with a spacious tent that comfortably fits anyone up to 6ft standing or 7ft seated. Inside, it heats up to a sizzling 55°C with 97% humidity, delivering a seriously sweaty session that feels hotter than most saunas on the market.
Mid-range pick: Currentbody Wellness Infrared Sauna Blanket, £549.99
Currentbody Wellness Infrared Sauna Blanket
(Image: Currentbody)
This sauna blanket, which can burn up to 600 calories in an hour while you simply sit back and relax, is the perfect wellness tool. It’s ideal for unwinding, mood-boosting, post-workout recovery, and full-body detoxification. With adjustable time and temperature settings, plus a 100% cotton towel insert for added comfort, it’s your go-to wellness gadget that you can use anywhere.
Splurge: Wayfair Vidalux Solara Full Spectrum Infrared Sauna with Complete Heat, £1,699
Vidalux Solara Full Spectrum Infrared Sauna
(Image: Wayfair)
With its sleek glass front, starlight-inspired ceiling, and surround-sound Bluetooth speakers, it feels more like a spa-lounge than a home sauna. Inside, full spectrum ruby quartz and nano-carbon heaters provide even warmth, while the digital soft-touch panel allows you to control your session. It assembles in under 30 minutes, making it as easy to install as it is to become slightly obsessed with.
So, whether you’re rooting for Sweden to win or just resonating with the song’s message, one thing’s clear: the ‘sauna song’ might just be the most effective wellness advert of the year. Eurovision: it’s steamy in more ways than one.
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