Amazon CEO says ‘beautiful’ new Alexa hardware is coming this fall

The new hardware will go along with Amazon’s AI-upgraded Alexa.

Feb 27, 2025, 9:56 PM UTC

Photo by Chris Welch / The Verge

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.”

On Wednesday, Amazon revealed Alexa Plus, a more conversational version of the smart assistant that’s capable of performing a wider range of tasks, such as ordering an Uber or finding concert tickets. Amazon says “almost every” Alexa device will support Alexa Plus, save for older Echo generations. Alexa Plus will cost $19.99 per month but will be included with a subscription to Prime.

Though Jassy didn’t share any other details about the new devices, it seems like the company plans to put an even bigger focus on displays. When asked about Amazon’s next-generation hardware, Panos Panay, Amazon’s head of devices and services, told my colleague Jennifer Tuohy that, “I believe in screens. I think they matter in a massive way.”

We’ve already seen this outlook impact Amazon’s lineup of products, as the company launched a new Echo Show with a larger 21-inch display after Panay joined in 2023.

InstallerA weekly newsletter by David Pierce designed to tell you everything you need to download, watch, read, listen to, and explore that fits in The Verge’s universe.