AREWA24 activates CSR initiative to leverage new programme

L-R: Aisha Lawal ,Director, AREWA24 Studio Productions; Celestine Umeibe,CEO, AREWA24; Sani Danja, Kannywood veteran and the Special Adviser to the Kano State Government on Youth and Sports Development; and Zainab Aliyu, Producer, Climate Change Africa Show, during the AREWA24 environmental sustainability with CSR Initiative in Kano State recently: Photo by AREWA24

In a convincing demonstration of corporate responsibility and environmental advocacy, AREWA24, the Hausa-language family entertainment and lifestyle television network and production studio in West Africa, hosted a community-impact CSR event in Kano State recently, leveraging the influence of its groundbreaking new television show, Climate Change Africa.

Themed around climate awareness, youth activism, and environmental sustainability, the event gathered the entire AREWA24 team, including its CEO at Gadan Lado Bridge, Kano state, where they rolled up their sleeves and cleaned the streets, cleared gutters, and interacted with passersby and residents on the importance of maintaining a clean and healthy environment.

The AREWA24 CEO, Celestine Umeibe expressed the network’s deep commitment to using media as a force for good: “As content developers, storytellers and agents of positive change, we strongly believe we have a responsibility to change behaviour towards our environment.

“As the leading Hausa-language family entertainment TV network across West Africa, today, we’re not just telling the story—we’re living it and leading by doing. This is about taking climate change seriously and inspiring our communities to take ownership of their environment, especially as we usher in the rainy season. We believe in a cleaner, healthier and more prosperous Northern Nigeria,” he added.

Read also: How Arewa24, family entertainment goes deeper to entertain African audience

According to Sani Danja, Kannywood veteran and the Special Adviser to the Kano State Government on Youth and Sports Development, “This initiative by AREWA24 is commendable and worthy of emulation. I encourage the youths to embrace the importance of keeping their environment clean, not just the environment, but even personal care.”

The cleanup initiative aimed to raise awareness among Kano residents and our viewers about the dangers of climate neglect, poor sanitation, and blocked drainage—factors that worsen flooding and public health issues. By combining grassroots action with media attention, AREWA24 continues to lead in aligning entertainment with purpose-driven social impact.

According to a statement, community members, local leaders, and passersby joined the cleanup effort, turning the day into a rally of civic pride and environmental consciousness. With more activities planned in the near future, AREWA24 reinforces its role as not just a content provider, but as a catalyst for real-world change.