Boden’s midi dress makes shoppers feel ‘a million dollars’

Boden has been celebrating the long weekend by offering a discount code that slashes 25% off everything on its website. Even better, it also applies to already discounted items, meaning you can snag the popular Ivy Smocked Midi Dress in poppy red with a total saving of 54%.

Usually priced at £88, the Ivy Dress is now up for grabs at just £44.10. To bag the dress at this bargain price, you’ll need to use the discount code 7N7G at checkout.

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This breezy dress features a stylish notch neckline and a comfy smocked waist, making it ideal for both warm days and cooler afternoons. The flattering frock has been praised for its ‘fabulous fit’, with one customer saying it makes them ‘feel a million quid’ when wearing it.

The Ivy Dress is available in petite and regular lengths and in sizes four to 22, most of which are still in stock online. This machine washable dress boasts a flattering fit and flare design, along with a swishy skirt that falls to midi length, perfect for both formal do’s and fancy events.

The £44 dress is available in petite, regular and long lengths
(Image: Boden)

Another great find is over at Roman, where the Red Ditsy Floral Print Fit and Flare Dress is on offer for £36, down from £40, using the discount code SHINE at checkout. Designed with a relaxed shirt collar and a flattering v-neckline, this dress screams summer, reports the Manchester Evening News.

White Stuff’s Megan Midi Dress Jersey is a steal at £65, available in vibrant coral and six other standout patterns. Crafted from a lush cotton-modal mix with midi length, short sleeves, and a classic silhouette.

Boden’s Ivy Smocked Midi Dress is a hit with shoppers, boasting a remarkable 4.6 out of five-star rating from 170 reviews. One thrilled customer said: “Absolutely beautiful dress. So flattering with a beautiful fit. Highly recommended.”

Another added: “I really like this dress, it is a very flattering fit and is very soft and comfortable. I got a compliment the first time I wore it. Definitely go for it if you’re in two minds. I ordered an 8 regular and I am 5ft 3 and around 9 stone something.”

Yet another comment read: “This dress is even nicer than I was expecting. The fabric is a soft, heavy jersey which hangs beautifully and is a perfect fit and length in my usual 10 petite size, coming to low calf on me (at 5’2). The colours are gorgeous and pattern eye-catching. It will be perfect for many occasions. A great buy in the sale.”

However, not all feedback was positive, as one reviewer criticised the ‘colour combination’ and only gave the Ivy Smocked Midi Dress a two-star review, stating: “Did not like the colour combination. It looks much much nicer in the photos than reality.”

On the flip side, another shopper adored their latest Boden find, sharing thoughts: “Fabulous fit, beautiful colours, great swish factor, even has pockets. Interesting neckline, lovely sleeves, a real ‘feel a million dollars’ dress.”

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