Buzzapp Master 
Busie Matsiko is a #1 bestselling author, global speaker, and award-winning advisor known for her powerful leadership in international trade, private sector development, and women’s economic empowerment. A seasoned Wall Street veteran and influential global strategist, she is the President of the New York Africa Chamber of Commerce and the first African-born trustee of Berkeley College.
With a career that began at Smith Barney and Citibank, Busie brings a unique blend of financial expertise and development insight to her work advising multilateral organisations, including the African Union, Afreximbank, and Duke CE. Her advisory roles span sectors such as innovation, entrepreneurship, and trade across Africa and the global diaspora.
Also, Busie is the visionary founder of Fashion Indie, one of the earliest fashion-tech startups, and co-founder of New York Surgical Arts. She created RESET, a thought leadership platform that sparked global dialogue on business resilience during the pandemic. She also serves as Executive Director of the Africa Future Summit, convening investors, policymakers, and entrepreneurs to shape Africa’s future.
In her capacity as Special Advisor on Private Sector Development and Celebrity Outreach for a UN initiative under the auspices of Deputy Secretary-General Amina J. Mohammed, Busie supports the promotion of the UN Sustainable Development Goals (SDGs) across Africa and the diaspora.
Renowned for her charismatic speaking style, compelling storytelling, and high-impact messages, Busie has shared global stages with Heads of State, Fortune 500 executives, and leading change makers.
Can you share some pivotal moments from your journey that have shaped your career in international trade and private sector development?
Coming out of my comfort zone and embracing risk has been a powerful journey of growth for me. I made a bold pivot from studying finance in college to exploring various fields, including the financial services industry, fashion, and even entrepreneurship in medicine, eventually becoming an adviser to institutions. During the Covid-19 lockdown, I even had one of the 1st virtual panels on trade with thought leaders themed “How to Trade and Invest Ourselves out of COVID-19,” inspired by my vision of what Africa and the Diaspora truly needed. As a visionary, I love connecting my passions with my business pursuits. My curiosity and foresight drives me to seek solutions, informed by valuable conversations with influential figures in my life. I thrive in problem-solving and solutioning mode, always looking for opportunities where others might see obstacles. My mantra is simple yet powerful: There’s always opportunity in adversity. I encourage everyone to embrace their own journeys beyond their comfort zones, as this is where true growth and potential lie.
What motivates you to advocate for women’s economic empowerment, and how did this passion develop?
Again, being around powerful women growing up, I noticed that women are naturally resourceful but the issues are usually the lack of resources which is the root cause of lack of opportunity. So, by tackling the root cause of lack of access to resources is why women empowerment is important. By nature, women are naturally communal and will impact more lives. When women thrive, communities flourish.
As a leader, what principles or values do you consider most important, especially when working across different cultures?
The issue of respecting culture and not imposing one’s views on others in their setting is very important. In a diverse world, understanding different perspectives builds bridges. A leader must first listen to lead effectively. That naturally fosters harmonious collaboration and sustainable impact. Trust goes without saying. A leader must listen first to lead effectively.
How do you see technology transforming the landscape of international trade in Africa? Can you highlight any specific innovations you believe are game-changers?
Technology is definitely here to stay and is ever evolving. Innovations like mobile payment systems and blockchain are revolutionising trade in Africa, making it easier and more transparent. We will also need to look into quantum computing which is revolutionising and we can’t ignore it. We have to explore how to make these technologies work effectively in the African context and avoid being left behind. I believe this will be important for trade and investment. That said, Africa has a large young population and we are going to need the voice of this young generation to make technology relevant and help us adapt to these innovations.
What are some of the most significant challenges you’ve faced in your career, and how did you overcome them?
Being an agent for change, one has to be able to adapt and adjust quickly and forward to keep one relevant. Many times, there is no blueprint because I am the blueprint. Self-belief, tenacity, perseverance and a strong support network helped me push through.
Through your RESET platform, what are some key takeaways that businesses can learn from the pandemic regarding resilience and adaptability?
The pandemic taught us to be agile. Businesses learnt to pivot quickly and embrace digital solutions. Resilience is about adapting and innovating.
In your view, how can local initiatives contribute to achieving the UN Sustainable Development Goals, particularly in Africa?
Grassroots movements can be powerful and impactful when led well. Local initiatives can drive the UN Sustainable Development Goals by addressing community needs directly. Think of them as engines of change. However, it’s important to make them bespoke and relevant to each society. You can’t use the same paint brush across the board.
What is your vision for Africa’s economic future, and how do you see your role in shaping that vision?
I envision a self-reliant and, more importantly, a collaborative Africa—a harmonious continent that is not dependent on aid but instead boasts sustainable, thriving businesses and strong institutions. I see an Africa that flourishes through fair partnerships, both within the continent via robust intra-African trade and in connection with global markets, allowing us to leverage our rich resources and diverse talents. We will continue to champion for collaborations and access to capital and how to access capital. We will encourage people not to operate in silos but strengthen the ecosystems together.
What practical steps can organisations take to better support women’s leadership in sectors traditionally dominated by men?
Organisations can take a number of practical initiatives to encourage women’s leadership in industries where males are often in charge. First, they should establish mentorship programmes to connect women with experienced leaders who can guide and assist them. Coaching and training can help women develop the necessary skills and confidence to succeed. It’s also vital to consider the “glass cliff,” in which women are sometimes given leadership posts during difficult times; organisations should ensure they have the resources they need to succeed in these instances. In addition, forming an inclusive environment in which everyone feels respected and heard is critical. By encouraging women to lead, we can work together to knock down the glass ceiling and build a more equitable workplace.
How important is youth development and education for Africa’s economic future, and what recommendations do you have for engaging the younger generation?
Investing in youth development and education is essential for Africa’s economic future. By offering education and skills training, we can harness the significant potential of the younger generation, essential for fostering growth and innovation throughout the continent. Engaging youth entails attentively considering their perspectives and providing them with the necessary resources for success. I firmly support intergenerational communication, as discussions among diverse age groups can foster understanding and cooperation. It is imperative to incorporate kids into environments where their perspectives are acknowledged, recognising their efforts and citing their names in dialogues that may otherwise marginalise them. To proactively include the younger generation, I propose establishing mentorship programmes, providing internships that deliver practical experience, and endorsing efforts that promote entrepreneurship. More so, integrating technology and digital literacy into education can enable youth to excel in a fast evolving employment environment. By cultivating an open environment that values youthful perspectives, we can create a more prosperous economic future for Africa.
What advice would you give to young women aiming to enter leadership positions in business and trade?
My advice to young women aiming to enter leadership positions in business and trade would be, believe in you and embrace risks. Seek out mentors and don’t shy away from new opportunities. Leadership is all about being bold and authentic. Actively engage in experiences that will help you grow. Don’t hesitate to shadow individuals you admire, learning from successful leaders can offer invaluable insights and guidance. Consider volunteering with organisations like our chamber NYACC or others in your community. These experiences can open doors and connect you with mentors who can help advance your career. Networking is crucial, so make sure to attend industry events, workshops, and seminars to expand your connections and knowledge. Look for internships and part-time positions that align with your interests, every experience can provide valuable lessons. Lastly, trust in yourself and your abilities—confidence is key to effective leadership. You never know where these opportunities might lead, so seize every chance to learn and grow.
How do you balance your various roles as a mother, author, and leader, and what strategies do you employ to maintain that balance?
It’s all about prioritisation. Balancing my roles as a mother, author, and leader can be challenging, but I’m fortunate to have an incredible support system that includes my family, sisterhood, and friends. One of my key strategies is regularly reviewing my vision board, where I’ve outlined my goals related to self-care, health, and wellness. This helps me stay focused and intentional about taking care of myself. I’m also held accountable for making time for my own needs. Having a coach is invaluable, they encourage me to work smart, celebrate my achievements—no matter how small—and remind me to prioritise myself. To stay organised, I use a scheduling system that allows me to be present for my kids. I typically plan my travel around their school breaks, enabling me to combine work and family time. While I recognise that achieving work life balance is a journey, I’m continually working on it. I cherish the “soft life” and make a conscious effort to respect my boundaries, ensuring that I nurture all aspects of my life. Balance is key to thriving however, I’m a work in progress and I extend myself grace.
What trends do you foresee emerging in the next decade within Africa’s startup ecosystem?
In the next decade, Africa’s startup ecosystem is set to see some interesting trends, especially thanks to the continent’s large and vibrant young population. These young people are bursting with energy and creativity, driving fresh ideas and innovations that can change the landscape. AI is becoming a major part of the conversation, even at important events like Davos in 2024. Many companies in the U.S. are forming task forces to tackle the rise of AI, and we need to adapt to this technology too, or risk being left behind. While I don’t claim to be an expert, it’s clear that startups will need to be flexible and ready to pivot as the market evolves rapidly. We can look forward to more tech solutions aimed at solving local challenges in areas like healthcare and education, with a strong emphasis on sustainability. Embracing innovation will be crucial for Africa’s startup ecosystem in the coming years. These are interesting times and I can’t wait to see what unfolds.
Can you share any upcoming projects or initiatives that you’re particularly excited about?
I’m excited about some upcoming projects that I’m keeping under wraps for now, much like the journey of a butterfly. Just as a caterpillar transforms into a pupa and finally emerges as a beautiful butterfly, I believe in building quietly until the right moment to share. One project that I’m particularly focused on is the New York Africa Chamber of Commerce (NYACC). It is a premier business organisation established in New York, dedicated to strengthening economic ties and facilitating international trade and investment with Africa and global markets. We are continuously working to create opportunities and build a vibrant network that empowers our members. I’m also busy with my book, “Create the Life of Your Dreams.” This project has opened many doors and created incredible opportunities for people to pursue their dreams and achieve their goals. It’s fulfilling to see how it resonates with so many individuals.
In addition, I’m excited that our Africa Sisters NYC is growing beautifully. This initiative brings together successful women from diverse backgrounds to support one another, share resources, and foster collaboration. It’s inspiring to see how we can uplift each other and create a strong community. What matters most to me is partnering with people who share similar values. Together, we can work towards building generational wealth, ensuring that our efforts have a lasting impact on our families and communities. Stay tuned for more updates on these initiatives. I truly believe that when we come together with a shared purpose, we can create amazing things.
How do you measure the success of your initiatives and the impact they have on communities and industries?
I believe that success is relative and based on the impact we create. I don’t take the first step of showing up lightly, instead, I look at the positive outcomes on individuals, communities, and industries. I assess the effectiveness of my activities based on the significant changes they bring on others, based on investment and the ROI’s. It isn’t just about the numbers though, it’s about the problem being solved and the solution. I like to keep track of how many people benefit from initiatives and celebrate the successful enterprises that come from them. Hearing personal testimonials and comments from participants is extremely rewarding. A great occasion occurred at a recent event, when I enthusiastically discussed the power of teamwork. Many attendees felt encouraged to collaborate, demonstrating that when we work together, we can make a significant difference. Another highlight was becoming a #1 bestseller with my book, “Create the Life of Your Dreams,” This achievement has opened the door to countless opportunities with individuals, teams, and institutions eagerly ordering copies. If lives are changed, we’ve succeeded—together, we can convert obstacles into chances!
What does building legacy mean to you?
I am still building my legacy even though I am fortunate to have accomplished so much. I continue to embrace my purpose and call every day. I continue to pray for longevity to see transformation and impact. My biggest goal is to inspire the next generation to dream big and take bold actions. I encourage everyone to be true to themselves and own their stories. I believe in strengthening ecosystems and creating intentional collaborations and partnerships that benefit everyone. There are plenty of opportunities for all of us—lots of pies to go around. By empowering young people to follow their passions and carve their own paths, we can create a brighter future together. Also, I continue to quest for how and where to access the resources we need, including capital, to make our dreams a reality. We will see New York Africa Chamber of Commerce become a major player in wealth creation. Together, let’s build a legacy filled with courage, creativity, and positive impact on the world. I believe in making a sustainable difference together.
Can you share an example of how you’ve used your public speaking engagements to effect change or inspire action?
I’ve used my public speaking engagement platform to inspire action and create change in several impactful ways. For example, at the Forbes BLK Summit, I had the opportunity to lead a discussion titled “Connecting Continents: Growing Your Business with Africa.” This conversation brought together entrepreneurs and leaders from various industries, sparking interest in building economic partnerships between Africa and the global marketplace.
During this event, I shared actionable insights on how to navigate business opportunities in Africa, emphasising the importance of collaboration and unity. The energy in the room was electric, and by the end, many attendees felt motivated to pursue new ventures and partnerships. As I always say, “Together, we can unlock doors to endless possibilities.” It’s moments like these that remind me of the power of words to ignite change and inspire others to take action.
Day never to be forgotten and why?
I think of Good Friday. It’s an important day in my life as it is the day Jesus died on the cross for my sins. This day is so much more than just a historical event, it truly embodies love, sacrifice, and hope. On that day, Jesus took on the weight of our sins, giving us the opportunity for a fresh start and forgiveness. While it’s a bittersweet moment filled with sympathy for His suffering, it also brings immense joy and gratitude for the gift of salvation. His sacrifice shows me that love can conquer any challenges we face and that there’s always a path back to grace. This day inspires me with hope and gives me the strength to tackle life’s challenges. It also motivates me to share that love with others. I celebrate this day with a joyful heart, always cherishing its significance.
Tell us about your new book and your inspiration for writing it. Where can it be found?
My new book, “Create the Life of Your Dreams,” is all about empowerment and resilience. It’s a heartfelt guide dedicated to my daughters, who inspire me every day to push forward in life. The book is all about harnessing the power of vision boards to turn dreams into reality. The vision board acts as a symbol. It’s more than simply a collection of beautiful images, it’s a strategic tool to help you clarify your goals, ignite your creativity, and take action. I’ve woven my personal journey into the narrative, sharing how I went from procrastination to purpose by creating vision boards. It started as a fun hobby and became a passion that helped me and many others, from individuals to teams to institutions, visualise and achieve our goals. For instance, over a year ago, I said I wanted to become a published author, and I then took the necessary steps to accomplish this goal. Prior to that, about 7 years ago, I indicated I wanted to go to Davos for the WEF, and it came to pass. More recently, I formed the New York Africa Chamber of Commerce (NYACC). The NYACC began as an idea on my vision board and evolved into a tangible entity. I used the Bible verse Habakkuk 2:2 to formulate a clear and concise vision, and by using this board as a tool for action, my dreams became a reality. Remember this: “A vision board is your roadmap to the life you want.” So, if you’re ready to quit wishing and start producing, this is the book for you. It’s time to embrace your dreams and take the steps to make them a reality. Remember, “If you can see it, you can achieve it.” It’s basically inspired by my experiences, and I realised the books regarding vision boards were craft books, and I thought of a book that could be a motivational book and a business book and could be found at major bookstores and online platforms.
Share with us on being the first African born trustee of Berkeley College
Honestly, it’s a real honour for me, and I take it very seriously. More than anything, I strive for excellence in everything I do. This role gives me a wonderful opportunity to bring different viewpoints to the discussion and to show young leaders what is possible.
I believe that when we work together, we can truly make a difference in our community and beyond. I want to encourage everyone to share their ideas and experiences. By working together and supporting each other, we can achieve great things and inspire others to follow in our footsteps. Let’s keep pushing for progress and create a brighter future together!
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