How sports betting became Nigeria’s new side hustle

In today’s Nigeria, when your 9-to-5 fails you, your betting slip might just come through.

As the economy continues to squeeze and job opportunities are hard to come by, millions of Nigerians look to sports betting not just as a past time, but survival.

The  numbers are staggering, with 168.7 million active bettors in Nigeria, as revealed in a recent report by Business Insider Africa where the country is ranked as the top sports betting nation on the continent in early 2025.

It is scary and sad that such a high number of people place their faith in probability and luck  that has no guarantees and cannot be used to plan the future

Nigerians leads not because they place the biggest bets or have the highest participation rate (that trophy goes to South Africa and Uganda). No, Nigeria leads because its sheer population muscle is unmatched. With over 237 million people, even a modest 71% betting participation rate transforms into a market too big to ignore.

Think about that: betting slips outnumber the entire population of Russia (143 million).

So, what’s fueling this phenomenon? For many, it’s not just love of the game, it’s the hope of a daily win in an economy that offers little else. With the cost of living skyrocketing, betting becomes the side hustle that requires no resume, no boss, and no office. Just a smartphone and an account.

A large number of these bettors are young. With 70% of Nigeria’s population aged 30 and under, the betting boom is a youth-driven phenomenon. For many, betting has become an alternative income stream, a fallback plan in a country where there was a notable increase in individuals reporting no income or earnings below N100,000 according to a report by PiggyVest.

“It’s my own kind of pension,” says Chuks, a 25-year-old graphics designer “Sometimes it pays more than my gigs. Not every week, but enough to keep trying.”

“I use winnings from betting to hold side, when I don’t see money from barbing”, explains Ola, a barber “ one time I played 1000 naira and won 20,000 naira”, he said with a smile.

“This is our own pension plan,” says Seyi, a 28-year-old graduate. “Government no send us, but if Man City plays well, I fit chop today.”

Betting is not a trend, it’s big business. The betting industry in Nigeria is on track to generate $3.63 billion in revenue by the end of 2025, with over 60 million people placing bets daily. A recent survey showed that over 51% of Nigerian adults engaged in sports betting in the last year.

It would be easy to dismiss this as recklessness, but betting, in some twisted way, has become the people’s fragile, risky but sometimes rewarding insurance.

Of course, the risks are very real. A society staking its future on luck is a society that could also lose big. But what choice does it have when formal opportunities shrink and digital betting platforms explode, often right in the palms of young hands?

Nigeria’s betting boom is a tale of demographics, desperation, digitalization, and dreams. A daily lottery where odds may be slim, but for many, it’s better than nothing at all.