MLS is milking every second of having Leo Messi in the USA.

“MLS is making the most of having Lionel Messi in the USA!

When Lionel Messi announced his move to Inter Miami in 2023, Major League Soccer (MLS) knew they had struck gold. The Argentine superstar’s presence has brought a level of excitement and attention to the league that was previously unimaginable.

MLS is leaving no stone unturned in maximizing Messi’s impact. From merchandising to ticket sales, the league is reaping the benefits of having one of the greatest soccer players of all time on their soil. His debut match alone generated an estimated $265 million in ticket sales, a staggering figure that highlights the drawing power of the global icon.

The buzz around Messi’s arrival has also attracted other high-profile athletes and celebrities to MLS games, with the likes of LeBron James and David Beckham spotted cheering him on from the stands. Social media engagement has skyrocketed, with fans and sponsors clamoring to be associated with the Messi brand.

MLS is smartly leveraging Messi’s influence to promote the league and grow its fan base. From special edition jerseys to exclusive sponsorship deals, the league is milking every second of Messi’s time in the USA. And why not? His presence has already led to a significant increase in viewership, attendance, and revenue.

While some may argue that MLS is over-relying on Messi’s star power, it’s hard to deny the impact he has had on the league’s growth and global recognition. Love him or hate him, Messi is a marketing dream come true, and MLS is making the most of this golden opportunity. #MessiInMLS #MLS #InterMiami #Soccer”