Buzzapp Master 
The ever-beautiful Rochelle Humes always looks flawless, whether she’s walking the red carpet beside her husband or lounging at home. And as beauty buffs have been keen to replicate her stunning base, Rochelle just shared what foundation she uses to get that blurred, long-lasting look – and we know where to shop your own.
In an Instagram post of her makeup kit ahead of an event, Rochelle revealed to fans that among her beauty arsenal is the Kylie Cosmetics Power Plush Longwear Foundation. This blurring medium-coverage foundation not only comes with an already affordable price tag but is currently on sale at Lookfantastic with a delightful £7.25 discount.
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Rochelle revealed she uses this Kylie Cosmetics Power Plush Longwear Foundation
(Image: Lookfantastic)
Touted as a medium-buildable coverage foundation with a hydrating satin finish and weightless feel, this Kylie Cosmetics gem boasts up to 12 hours of comfortable wear. The foundation cushions the skin with medium-buildable coverage that hydrates at the same time, finishing with a satin look and weightless feel.
Its vegan formula effortlessly melts into the skin, blurring the appearance of pores, fine lines, texture, and imperfections. The foundation’s resistance to sweat, humidity, and water makes it a great choice for red carpet events or days at home during this heatwave.
The liquid foundation is set to stay put from day to night, delivering an airbrushed effect that promises no creases or cakiness. With a huge range of shades to pick from, ensuring there’s a perfect match for every skin tone, this foundation is also up for grabs for its full price of £29 from Boots and ASOS.
And it isn’t just Rochelle who adores this foundation; Lookfantastic shoppers also heap praise on It. One 5-star rater beams: “I seldom leave comments, but this foundation is so amazing!!! It melts to my skin with medium coverage and feels so natural and smooth!!! I highly recommend this!!!”
Further praise comes from this buyer who gushes: “I love this foundation. Applies like a dream, isn’t too heavy on your skin and lasts all day.”
A third chimes in: “I bought this without trying colours first. Not sure why I chose this out of all the foundations available, but so glad I did. I used a blur primer first, two coats of this and an all night setting spray and wow!! I suddenly looked like an Insta or Tiktok girl. My 65-year-old skin looked awesome, I almost didn’t recognise myself. Best foundation I have bought and I have bought loads of brands which promise all sorts of things, but this delivers. If I could give it more stars, I would.”
More accolades are voiced by this shopper who says: “I’ve tried sooo many foundations and this has to be up there with one of the best. Full coverage but light. Looks so good, lasts all day.”
This reviewer shares the same sentiments, writing: “Full coverage but not cakey at all. Lasts all day. Its flawless from morning till night.”
And a sixth note: “My holy grail is always my nars radiant, but I thought I’d give this a go. Day 2 in, and it’s amazing coverage and buildable. It stays all day and isn’t mattifying. It’s my new favourite!”
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