Buzzapp Master 
Those who came of age in the 90s and noughties are buzzing with nostalgia as an ‘iconic’ beauty staple makes a return to stores. After countless pleas over the years, Superdrug has finally ‘listened’ and reintroduced a beauty essential that many will remember with affection.
Impulse has launched its ‘throwback collection’, with Superdrug now stocking the much-loved O2 Lemon and Freesia, and Air White Moss and Hyacinth, body sprays. The news of the fragrances’ comeback has sparked joy on social media, reports the Liverpool Echo.
One woman, known online as FiveMinuteMum, took to Instagram to share a video of her tracking down the sprays in her local Superdrug store. She told her followers: “When someone tells you this 90’s throwback is in Superdrug”.
In her caption, she added: “After talking about this in stories yesterday, someone said they are selling it as a throwback.”m She went on to say: “I had to go and find it. It was £1 and smells like sleepovers, and watching Spice Girls on TOTP, and the PE changing rooms of the late 90’s! Wild memories and intensely pungent. Think I’ll stick to my Chanel perfume…!”
In the comments section, fans couldn’t contain their excitement. One user said: “Omg, I might have to grab one for nostalgia’s sake.” Another said: “Omg. I smelt this when I walked past someone’s car yesterday and it took me right back!” A third posted: “O2 was my favourite!! Now I NEED to go find some.”
And another put: “This was my favourite! Thanks for sharing – off to buy 200 tomorrow.” On Superdrug’s website, it explained: “For years you’ve been sliding into our Dm’s asking if would bring back our cult classics. We’ve listened and have brought back the 90s nostalgia with our new Throwback collection!”
Each fragrance is up for grabs at Superdrug shops, retailing at just £1 a pop. Delighted buyers have left numerous excited reviews.
One shopper said: “OMG I’m 17 again in one spray!!! In just one spray of this I have gone back in time by 30 years!!! I loved this spray then and I do again now. Who knew I’d been waiting so long for it to be re released well done impulse and Superdrug!!!”
DNR Impulse Throwback Collection O2 and Air Body Sprays
(Image: Superdrug)
Another pleaded: “PLEASE KEEP! This smell is amazing, lasts a long time. I loved this the first time they brought it out, when impulse used to actually smell like a perfume, wish they would bring back more of the old ones and keep them.”
A third admitted: “I cried on smelling this iconic scent again for the first time since my teenage years; it instantly brought back so many happy memories. Smells exactly like the original, and is still a joy to wear. A holiday essential (especially if you’re hoping to snog a cute French boy at the discotheque).”
Yet, shopper Rosie expressed disappointment, saying: “Far more floral nowhere near as citrusy as it was when I was a teenager. Quite suffocating and cloying, sadly.” Nic added: “Nice smell but didn’t last five seconds…definitely would not buy again.”
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