The dark side of virality: Content creation and brain drain among Nigerian youths

More and more young Nigerians are diving into content creation, chasing fame and fortune online. But behind the fun videos and viral posts is a tougher question: is this a real career path or just a distraction from more serious opportunities?

A closer investigation reveals that the frenzy around content creation has led to an unhealthy obsession with online validation and unreasonable competitions among youths. The metrics of success, such as number of likes, views, followers, shares, comments, and engagement, have become the basis by which

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