Buzzapp Master 
As a long-time fan of highlights, I’m all too familiar with the disappointment that sets in around five weeks post-salon visit. One moment, I’m revelling in the radiance of fresh blonde highlights, the next, I’m desperately trying to hide a rapidly expanding patch of dark regrowth.
The contrast between my natural light brown roots and my luxurious, costly blonde is far from subtle – and unless I fancy spending my life in the colourist’s chair (tempting, but pricey), I need a quick fix. Enter: the root touch-up product that’s saved me a small fortune in salon bills, and has ensured that my hair doesn’t look greasy and grown-out for most of the year. Allow me to introduce you to the wonder of Color Wow Root Cover Up.
This handy kit, priced at £29, is essentially an eyeshadow palette for your hair – but in the best possible way. It comes with a petite double-ended brush, and the powder itself is velvety, blendable and adheres to roots as if it was naturally there (or expertly applied by a hair professional).
There’s no chalky finish, no fall-out and absolutely zero stickiness – just natural-looking coverage that blends seamlessly into your hair colour. I use the shade Platinum but there are several other shade options for redheads and brunettes, reports the Mirror.
If you’re someone who regularly gets highlights and struggles with the pesky root regrowth, then you’ll want to know about this beauty editor-approved lifesaver. The Color Wow Root Cover Up has become quite the game-changer for transforming those dark, grown-out roots into something that looks fresh, soft, and intentional.
Color Wow Root Cover Up pros
Color Wow Root Cover Up comes in several shades
(Image: Zoe Cripps)
A perfect blend with highlighted hair, avoiding any flat or dull finish Its water-resistant formula keeps your style intact It won’t leave marks on your pillow or outfit Available in a great selection of shades to match various blonde tones It’s compact and totally travel-friendly Cons
You need quite a bit of the product to cover really dark roots Running your fingers through your hair might fade the coverage Regular use can mean the compact runs out quickly Some wish the brush was bigger for faster application But what are shoppers saying about it? Shoppers are saying…
Left, Zoe’s root grow-out, right, having used Color Wow’s Root Cover Up on her front sections
(Image: Zoe Cripps)
Well, if the rave reviews on Amazon are anything to go by, this Color Wow product is a solid gold hit. Nearly 12,000 five-star reviews don’t lie – people with root woes love it.
One happy customer shared: “I’ve been using this product for years – it’s the only one that actually makes my roots disappear without making my hair feel dirty.” Meanwhile, another fan gushed: “It makes my highlights look freshly done every time. Honestly can’t live without it between appointments.”
Shoppers are loving a particular hair product for its non-irritating formula and the ability to mask those pesky greys that pop up around the temples and parting. One happy customer shared, “This is an old favourite for me. I gave it five stars some years ago and it’s still my go to for a quick touch up. I am getting on now and do dye my hair regularly. I used to use this product to touch up roots if I noticed re growth before leaving the house. Very quick fix.”
Another reviewer, however, noted a small drawback: “Does not stay more than one day. It leaves stains on scalp rather than on hair.”
For those who might find Color Wow out of stock (it’s quite the hot commodity), there’s a fabulous alternative – the Josh Wood Root Smudger available at Boots. This creamy wand offers a glossy finish and, although not as precise for blending highlights, it’s perfect for softening root lines and giving your colour a quick refresh when you’re in a rush.
Story Saved
You can find this story in My Bookmarks.Or by navigating to the user icon in the top right.
GIPHY App Key not set. Please check settings