What Is the Labubu Toy Everyone’s Talking About?

It’s kind of strange how everyone’s talking about this odd little toy. If you’ve been browsing street-style feeds or scrolling through TikTok, you might have seen a tiny creature hanging from fancy bags, pointy ears, messy hair, and a cheeky grin. It’s called Labubu.

How Labubu Became Popular

In the past, people loved collectable toys like Pusheen and Tokidoki. Now, Labubu toy is taking over. It looks a little scary with its sharp teeth and big eyes, but many find it charming. Its unusual design has turned it into a fashion statement.

What Is Labubu?

Labubu toy comes from The Monsters, a picture-book series by artist Kasing Lung. He was born in Hong Kong but raised in the Netherlands. His stories are inspired by European fairy tales. Labubu is a small monster with pointy ears and jagged teeth. Even though it looks scary, the story shows it as playful and kind, just a little clumsy.

Who Created Labubu?

Kasing Lung grew up surrounded by stories from both Asia and Europe. His book series, published in 2015, features other creatures like Zimomo and Pippo. In 2019, he teamed up with Pop Mart, a Chinese company that makes collectable toys, turning Labubu into a must-have item.

Why People Love Labubu Collectables

Pop Mart sells Labubu in “blind boxes.” When you buy one, you don’t know which version you’ll get until you open it. Some rare designs are so hard to find that people rush to buy them. Labubu plush toys and keychains sell out quickly, making them even more desirable.

Labubu in Fashion and Social Media

Labubu toy has now become a trendy accessory. Celebrities like BLACKPINK’s Lisa, Rihanna, and David Beckham have been seen with Labubu. On TikTok, videos of people opening blind boxes get millions of views. Some large Labubu sculptures even sell for huge amounts of money.

Where to Buy Labubu in Nigeria

Nigerian collectors are firmly part of the Labubu craze. On e-commerce platforms like Jumia, the Original POPMART Labubu Elf Art Series Blind Box sells for around ₦46,000 with about ₦9,000 in shipping fees jumia.com.ng,

While on Ubuy Nigeria, you can find medium-sized Labubu plush keychain dolls priced at roughly ₦39,000 plus delivery costs on jumia.com.ng. Meanwhile, on TikTok, the question “Where do they sell Labubu in Nigeria?” has generated over 3.6 million posts, a clear signal of the toy’s popularity among Nigerian Gen Z and millennials.