Telcos in ad tech, haven’t we seen this movie before?

Telcos and ad tech: the media world’s messiest on-again, off-again relationship. T-Mobile’s $600 million cash swoop for outdoor ad specialist Vistart is the latest reunion in this turbulent love story. Slated to close this spring pending approval, its ad tech’s first notable deal of the year arrives as outdoor advertising cements itself as the sector’s […] More

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