Twitch streamers lament likely loss of TikTok as an audience referral engine
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Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
By Alexander Lee • January 17, 2025 • As Discord’s budding romance with brands and advertisers continues, the platform has hired its first-ever chief business officer to scale up its sales and partnership business. Jules Shumaker, Discord’s new CBO, comes to the company with over two decades of gaming advertising experience. Most recently, she served […] More
As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
With TikTok’s fate in the U.S. dangling between the Supreme Court and President-elect Donald Trump, competitors are moving in to try and claim its ad dollars. Snapchat, for example, isn’t holding back. In recent pitches to marketers, the app’s ad sales team has highlighted the notable audience overlap between Snapchat and TikTok in the U.S., […] More